VMMtv wanted to send a DM to advertising agencies to tell them about their new and improved research tools.
Offcourse it’s not easy to get the attention of advertising agencies with a DM. Some even say it’s impossible.
But while we were watching casemovies of other agencies, instead of working, we had an idea: Why not make the casemovie itself the campaign. Indeed, why not?
So we sent all our contacts at advertising agencies an e-mail with the subject: Best campaign ever.
And a link to an advertising blog we made ourselves. Just click the link below and check it out.
http://www.adworld.be/bestecampagneooit
A screenshot of the blog (click the link above to see the actual movie):
