Lampiris, a provider of 100% green electricity and gas, gave people the chance to show their love for eachother. Each visitor of their website could scratch a love message in a banner made of bark (instead of scarring a real tree). Their loved ones got a link to the site where they could find their personal banner/message.
This way Lampiris spread the love and their green filosofy by saving countless trees from permanent tattoo’s.
Check out: www.spaareenboom.be (your banner won’t be placed on a website as the campaign is over)
The website:
An example of an actual banner:
