When Lampiris, a provider of 100% green energy, wanted us to make a print ad we tried to keep it as green as their energy. So we turned HUMO a popular Belgian magazine into a ‘plantable’ magazine. All you had to do was bury it, water it and wait for it. In total enough magazines were sold to fill 5 football pitches with flowers. That’s a whole lot of green. And purple. And white. And yellow.
What was your relationship in doing this? Are you employees of HUMO? Trying to write include your work in a magazine innovation article.
Hi Larissa,
My colleague and me were the creative team that thought up this idea. We worked for LDV United at the time, the advertising agency for the power company in question (Lampiris).
I hope that’s enough, if not let me know.
Good luck with your article,
feel free to post it here so we can see what else has been innovated lately :),
Pieter Staes