Instead of doing a classic recruitment campaign for University of Antwerp that shows how much fun it is to study in Antwerp, we focused on something else. We gave our researchers and their research a chance to shine.
But how do you explain complex science like sewage epidemiology or macro-scanning X-Ray fluorescence spectrometry to average people in an ad campaign? Well, you don’t.
You get hold of experts like, for example, National Geographic Channel and make a complete tv-series about all the groundbreaking research you do.
Introducing: Behind the Science on National Geographic Channel.
Part of the campaign for the new series: