Category Archives: Direct

Play Sports: Steal the ticket (CD)

Telenet Play Sports is the main sponsor of the Antwerp Giants basketball team. This gave them access to a 1000 free tickets to their biggest game. But instead of handing out for free people had to steal it, from a basketball player.

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Media Markt: Game of Torrents (CD)

Sadly, illegal downloading of content is more popular than ever. 
So for the launch of Game of Thrones on DVD we decided to target 
these internet pirates as a new target group. Treating them to 
a life lesson and an interesting promotion at the same time.
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Telenet: Blue Meowday (CD)

Blue monday is the most depressing day of the year. 
To make it a little less so, we launched a 3,5 hour long kitten 
movie online. Then we even aired it on it's very own tv-channel.
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Child Focus: Closer than you think (CD)

Did you know you're only six steps away from every missing child? 
Well, now you do.
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Child Focus: Coins of Hope (CD)

To get attention for all missing children we made 1 million 
2 euro coins with the face of a missing child instead of our king.
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Telenet: Sintagram (CD)

In Belgium we don’t have Santa Claus, we have Sinterklaas. Another much older old man that hands out gifts to children. And he’s real, just check out his Instagram account. We called it Sintagram, because thought it sounded funny.

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Child Focus: Put a price on your precious. (CD)

Did you know your children are worth money to pedophiles? Scary huh.
We made a tool that lets you calculate their exact worth using
disturbing but real data.

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