To get attention for all missing children we made 1 million 2 euro coins with the face of a missing child instead of our king.
Instead of doing a classic recruitment campaign for University of Antwerp that shows how much fun it is to study in Antwerp, we focused on something else. We gave our researchers and their research a chance to shine.
But how do you explain complex science like sewage epidemiology or macro-scanning X-Ray fluorescence spectrometry to average people in an ad campaign? Well, you don’t.
You get hold of experts like, for example, National Geographic Channel and make a complete tv-series about all the groundbreaking research you do.
Introducing: Behind the Science on National Geographic Channel.
Part of the campaign for the new series:
VMMtv wanted to send a DM to advertising agencies to tell them about their new and improved research tools.
Offcourse it’s not easy to get the attention of advertising agencies with a DM. Some even say it’s impossible.
But while we were watching casemovies of other agencies, instead of working, we had an idea: Why not make the casemovie itself the campaign. Indeed, why not?
So we sent all our contacts at advertising agencies an e-mail with the subject: Best campaign ever.
And a link to an advertising blog we made ourselves. Just click the link below and check it out.
A screenshot of the blog (click the link above to see the actual movie):
We proved to mediabuyers that if you advertise in Think Media magazines you reach all men. Including your own.