Category Archives: DM

Child Focus: Coins of Hope (CD)

To get attention for all missing children we made 1 million 
2 euro coins with the face of a missing child instead of our king.
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Play Sports: Fanplan (CD)

Sports is not just about the players. It's the fans that drive them 
to greatness. So we made a platform where fans could win support in 
supporting their club.
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Christmas Cookieswitch by These Days

To make our clients Christmas a little merrier we helped them to pick the perfect gifts for family and friends. How? By asking the targeted banners of their loved ones. Those things know everything after all…

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University of Antwerp on National Geographic Channel

Instead of doing a classic recruitment campaign for University of Antwerp that shows how much fun it is to study in Antwerp, we focused on something else. We gave our researchers and their research a chance to shine.

But how do you explain complex science like sewage epidemiology or macro-scanning X-Ray fluorescence spectrometry to average people in an ad campaign? Well, you don’t.

You get hold of experts like, for example, National Geographic Channel and make a complete tv-series about all the groundbreaking research you do.
Introducing: Behind the Science on National Geographic Channel.

Part of the campaign for the new series:

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Lampiris: Empty envelope

Because a green company shouldn’t waste paper.

The Lampiris envelope

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VMMtv: Casemovie casemovie

VMMtv wanted to send a DM to advertising agencies to tell them about their new and improved research tools.
Offcourse it’s not easy to get the attention of advertising agencies with a DM. Some even say it’s impossible.

But while we were watching casemovies of other agencies, instead of working, we had an idea: Why not make the casemovie itself the campaign. Indeed, why not?

So we sent all our contacts at advertising agencies an e-mail with the subject: Best campaign ever.
And a link to an advertising blog we made ourselves. Just click the link below and check it out.

http://www.adworld.be/bestecampagneooit

 
A screenshot of the blog (click the link above to see the actual movie):

Think Media Magazines: Reach your man

We proved to mediabuyers that if you advertise in Think Media magazines you reach all men. Including your own.

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