The one thing more fun than watching your favourite football stars play on the field? Watching over their supercars when their abroad.
A miraculous campaign for the Belgian magazine Humo.
This big crowd sourced campaign was our last project for Opel together with creatives Bart Gielen, Dennis Vandewalle and Dries De Bruyn at LDV United. Enjoy.
Instead of doing a classic recruitment campaign for University of Antwerp that shows how much fun it is to study in Antwerp, we focused on something else. We gave our researchers and their research a chance to shine.
But how do you explain complex science like sewage epidemiology or macro-scanning X-Ray fluorescence spectrometry to average people in an ad campaign? Well, you don’t.
You get hold of experts like, for example, National Geographic Channel and make a complete tv-series about all the groundbreaking research you do.
Introducing: Behind the Science on National Geographic Channel.
Part of the campaign for the new series:
We launched the new Opel ADAM with a very special option: a bicycle. Because honestly, sometimes the perfect urban car is a bike.
Come a casa brought Facebook friends together again in their face2face campaign.