Telenet Play Sports is the main sponsor of the Antwerp Giants basketball team. This gave them access to a 1000 free tickets to their biggest game. But instead of handing out for free people had to steal it, from a basketball player.
Sadly, illegal downloading of content is more popular than ever. So for the launch of Game of Thrones on DVD we decided to target these internet pirates as a new target group. Treating them to a life lesson and an interesting promotion at the same time.