Telenet Play Sports is the main sponsor of the Antwerp Giants basketball team. This gave them access to a 1000 free tickets to their biggest game. But instead of handing out for free people had to steal it, from a basketball player.
For our client KIA we reinvented park assistance. Meet the Kia Park Assistants, dedicated teams that help drivers with the biggest parking problem: parking fines.
Instead of doing a classic recruitment campaign for University of Antwerp that shows how much fun it is to study in Antwerp, we focused on something else. We gave our researchers and their research a chance to shine.
But how do you explain complex science like sewage epidemiology or macro-scanning X-Ray fluorescence spectrometry to average people in an ad campaign? Well, you don’t.
You get hold of experts like, for example, National Geographic Channel and make a complete tv-series about all the groundbreaking research you do.
Introducing: Behind the Science on National Geographic Channel.
Part of the campaign for the new series:
We launched the new Opel ADAM with a very special option: a bicycle. Because honestly, sometimes the perfect urban car is a bike.
