Category Archives: PR

Opel Gabriel

This big crowd sourced campaign was our last project for Opel together with creatives Bart Gielen, Dennis Vandewalle and Dries De Bruyn at LDV United. Enjoy.

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University of Antwerp on National Geographic Channel

Instead of doing a classic recruitment campaign for University of Antwerp that shows how much fun it is to study in Antwerp, we focused on something else. We gave our researchers and their research a chance to shine.

But how do you explain complex science like sewage epidemiology or macro-scanning X-Ray fluorescence spectrometry to average people in an ad campaign? Well, you don’t.

You get hold of experts like, for example, National Geographic Channel and make a complete tv-series about all the groundbreaking research you do.
Introducing: Behind the Science on National Geographic Channel.

Part of the campaign for the new series:

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Opel ADAM + ADAM Fix

We launched the new Opel ADAM with a very special option: a bicycle. Because honestly, sometimes the perfect urban car is a bike.

 

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How to make garbage bins interesting.

Sensitizing teenagers is a hard thing to do. Especially when it’s about throwing garbage in bins. So we turned garbage bins near schools into wifi hotspots in 32 cities. Drawing teenagers with their smart phones, and more importantly, their litter to the garbage bins.

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Lampiris: recycle your own magazine.

When Lampiris, a provider of 100% green energy, wanted us to make a print ad we tried to keep it as green as their energy. So we turned HUMO a popular Belgian magazine into a ‘plantable’ magazine. All you had to do was bury it, water it and wait for it. In total enough magazines were sold to fill 5 football pitches with flowers. That’s a whole lot of green. And purple. And white. And yellow.

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