To get attention for all missing children we made 1 million 2 euro coins with the face of a missing child instead of our king.
Instead of doing a classic recruitment campaign for University of Antwerp that shows how much fun it is to study in Antwerp, we focused on something else. We gave our researchers and their research a chance to shine.
But how do you explain complex science like sewage epidemiology or macro-scanning X-Ray fluorescence spectrometry to average people in an ad campaign? Well, you don’t.
You get hold of experts like, for example, National Geographic Channel and make a complete tv-series about all the groundbreaking research you do.
Introducing: Behind the Science on National Geographic Channel.
Part of the campaign for the new series:
We launched the new Opel ADAM with a very special option: a bicycle. Because honestly, sometimes the perfect urban car is a bike.
When Lampiris, a provider of 100% green energy, wanted us to make a print ad we tried to keep it as green as their energy. So we turned HUMO a popular Belgian magazine into a ‘plantable’ magazine. All you had to do was bury it, water it and wait for it. In total enough magazines were sold to fill 5 football pitches with flowers. That’s a whole lot of green. And purple. And white. And yellow.
The Middelheim Museum is an open-air art museum in the middle of a park, making it unique in Belgium. After a period of remodelling it reopened it’s doors bigger and better than ever. But they wanted to make sure people knew they were still the same quirky museum-meets-park that everybody loves. After all not all museums allow you to play Frisbee, watch some art, walk your dog, watch some more art, pick nick, watch even more art, take a nap, …