Category Archives: Print

Child Focus: Coins of Hope (CD)

To get attention for all missing children we made 1 million 
2 euro coins with the face of a missing child instead of our king.
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De Standaard: Correspondents

Look closer, to get the bigger picture.

Print campaign:

De Standaard: ijsje De Standaard: microscoop De Standaard: Koe


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De Standaard: Watch tv on your newspaper.

Newspaper De Standaard decided to give a months worth of free tv (Stievie) on your tablet or smartphone with their weekend edition. Here’s our ‘no budget’ print ad for it.


Did it really work? Of course it did, here’s proof:

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University of Antwerp on National Geographic Channel

Instead of doing a classic recruitment campaign for University of Antwerp that shows how much fun it is to study in Antwerp, we focused on something else. We gave our researchers and their research a chance to shine.

But how do you explain complex science like sewage epidemiology or macro-scanning X-Ray fluorescence spectrometry to average people in an ad campaign? Well, you don’t.

You get hold of experts like, for example, National Geographic Channel and make a complete tv-series about all the groundbreaking research you do.
Introducing: Behind the Science on National Geographic Channel.

Part of the campaign for the new series:

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Opel ADAM + ADAM Fix

We launched the new Opel ADAM with a very special option: a bicycle. Because honestly, sometimes the perfect urban car is a bike.


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Lampiris: recycle your own magazine.

When Lampiris, a provider of 100% green energy, wanted us to make a print ad we tried to keep it as green as their energy. So we turned HUMO a popular Belgian magazine into a ‘plantable’ magazine. All you had to do was bury it, water it and wait for it. In total enough magazines were sold to fill 5 football pitches with flowers. That’s a whole lot of green. And purple. And white. And yellow.

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Only at Middelheim Museum.

The Middelheim Museum is an open-air art museum in the middle of a park, making it unique in Belgium. After a period of remodelling it reopened it’s doors bigger and better than ever. But they wanted to make sure people knew they were still the same quirky museum-meets-park that everybody loves. After all not all museums allow you to play Frisbee, watch some art, walk your dog, watch some more art, pick nick, watch even more art, take a nap, …

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Lampiris: Wrapping paper

100% green print ad for 100% green energy.

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MNM: Language camp

“Things go a lot smoother if you speak the language.”
If you don’t understand the campaign, you’ll have to learn Dutch.

tv commercial:


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De Standaard: Taalbijlage 2

We’re not going to explain this one. It’s long copy and it’s Dutch.
So if you don’t speak Dutch, check out our other posts. (Preferably the ones that have pictures.)

The text but bigger:

Een taalfout in deze tekst
zou onvergeeflijk zijn.

Dit is tot slot een advertentie voor de taalbijlagen van
De Standaard. Vijf bijlagen boordevol interessante tips
en oefeningen die uw Nederlands helpen opfrissen. Zo
maakt u minder fouten wanneer u zelf aan het schrijven
gaat. Handig, want een fout in uw tekst durft de lezer
wel eens af te leiden.

Zo denkt u waarschijnlijk zelf al heel de tijd aan die
schrijffout in de eerste zin. En u hebt gelijk, ‘tot slot’ hoort
daar helemaal niet thuis. Wat dacht u van ‘ten slotte’?
Juist, ook dat is fout. Het moet ‘tenslotte’ zijn. Trouwens,
het gaat hier over een ‘taalfout’ en niet over een ‘schrijffout’
zoals hierboven staat.

Het kan natuurlijk ook dat u van dit alles helemaal niets
hebt opgemerkt. Best begrijpelijk eigenlijk, want de
taalbijlagen zijn nog niet verschenen.

De taalbijlagen van De Standaard, pas vanaf
maandag 25 oktober gratis bij uw krant.

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