Category Archives: Radio

De Standaard: Correspondents

Look closer, to get the bigger picture.

Print campaign:

De Standaard: ijsje De Standaard: microscoop De Standaard: Koe


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The Miracle of Humo!

A miraculous campaign for the Belgian magazine Humo.



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Bling, Bling by Astrid Bryan

Hollywood glitter queen Astrid Bryan got her own scratch card from the National Lottery. Your chance to win a lot of money and become just like her. But you can’t be Astrid if you can’t talk like her. So we launched a radio campaign with special language classes of ABN aka Astrid Bryan Nederlands.

Astrid Bryan

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University of Antwerp on National Geographic Channel

Instead of doing a classic recruitment campaign for University of Antwerp that shows how much fun it is to study in Antwerp, we focused on something else. We gave our researchers and their research a chance to shine.

But how do you explain complex science like sewage epidemiology or macro-scanning X-Ray fluorescence spectrometry to average people in an ad campaign? Well, you don’t.

You get hold of experts like, for example, National Geographic Channel and make a complete tv-series about all the groundbreaking research you do.
Introducing: Behind the Science on National Geographic Channel.

Part of the campaign for the new series:

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De Standaard: Taalbijlage

A special edition of the newspaper with tips and tricks to write correct Dutch.
Because even the smallest mistake can ruin a good story.



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Some things you just do yourself. Like booking a trip for instance.


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