Blue monday is the most depressing day of the year. To make it a little less so, we launched a 3,5 hour long kitten movie online. Then we even aired it on it's very own tv-channel.
Our first project as Creative Directors at These Days focused on helping large families to take a selfie, with the entire family. Very advanced high tech stuff…
The Teleshop video that launched the new product on social media:
And the casemovie: