Telenet Play Sports is the main sponsor of the Antwerp Giants basketball team. This gave them access to a 1000 free tickets to their biggest game. But instead of handing out for free people had to steal it, from a basketball player.
Sadly, illegal downloading of content is more popular than ever.
So for the launch of Game of Thrones on DVD we decided to target
these internet pirates as a new target group. Treating them to
a life lesson and an interesting promotion at the same time.
In Belgium we don’t have Santa Claus, we have Sinterklaas. Another much older old man that hands out gifts to children. And he’s real, just check out his Instagram account. We called it Sintagram, because thought it sounded funny.