Telenet Play Sports is the main sponsor of the Antwerp Giants basketball team. This gave them access to a 1000 free tickets to their biggest game. But instead of handing out for free people had to steal it, from a basketball player.
We focused all our technological power and knowhow into making a complex algorithm to... detect hugs. Seriously.
Analog tv is a thing of the past. With digital tv everybody watches what they want when they want. And most people don’t want to watch ads that interrupt their tv-show.
Time to update advertising on tv. So that’s exactly what we did at These Days.